Freelance Digital Marketing

Hi, I'm Kirsty an ecommerce PPC & paid social marketer

I'm a seasoned Digital Marketing professional with over 8 years experience, specialising in crafting highly effective digital marketing strategies that drive results and boost ROI

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With a strong background in Google Ads, Facebook Ads, Email Marketing and Conversion Rate Optimisation, I am your one-stop solution for driving growth.

I thrive on helping ecommerce brands navigate the ever-evolving online marketplace and maintain a competitive edge.

Let's collaborate to elevate your digital marketing efforts. Whether you need to supercharge your advertising campaigns, optimise your ecommerce store, or revamp your email marketing, I'm here to make it happen.

Brands I've worked with

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PPC. Social. Email. CRO.

PPC. Social. Email. CRO.

PPC. Social. Email. CRO.

Services

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Google Ads / PPC

As a paid search specialist in ecommerce and retail, I carry out extensive research to understand your business and target audience to drive growth and deliver increased revenue and profitability through strategic and data-driven campaigns.

Whether you are a small retail brand or a large multinational company, I tailor your Google ads strategy to deliver the best value for your budget through search, shopping and remarketing campaigns, tracking your campaign performance, analysing data, and optimising your strategy for continuous improvement - measurable results every time.

If you're an ambitious retailer looking to grow your brand I'd love to hear from you.

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Paid Social Ads

Harness the power of paid social campaigns for your brand. I excel in generating high quality sales and leads by crafting engaging ad creatives, building custom landing pages, targeting your ideal audience (as well as those you may not have yet thought of), managing small and large budgets and refining campaigns for maximum results.

Every business is different, so all of your Facebook campaigns will be completely bespoke and tailored to reflect your goals and objectives. However, having over 8 years of experience working with various industries, I have a tried and tested strategy to help provide some immediate quick wins for your business. Your success is my success.

Get in touch to see how I can help your business flourish.

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Email Marketing

Effective email marketing is crucial for online success and is a powerful tool for enhancing customer engagement, retention and driving sales. As a Klaviyo certified email marketer, I can help you set up and optimise your account, create compelling email marketing campaigns, build automated email flows (e.g. abandoned cart and welcome series) to create the perfect customer journey and reach the right people at the right time through segmentation with personalised and relevant messages.

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Conversion Rate Optimisation (CRO)

Are you spending money on ads and not seeing much return? If so, your website may not be fulfilling its purpose. The quality of a landing page makes a huge difference in turning a browser into a valued customer. With a deep understanding of ecommerce dynamics, I'll tailor my strategies to align with your industry's best practices. Whether you're selling physical products or digital services, I'll help you achieve your sales goals.

I go beyond surface-level analysis to identify areas for improvement. Understanding user behaviour is key to CRO success, which is why I focus on identifying user-centric strategies, ensuring that your site is not just aesthetically pleasing but also optimised for user experience and conversion.

Conversion Rate Optimisation is an ongoing process. I help you implement tools for continuous performance monitoring, ensuring that your website evolves with changing trends and user expectations and can maximise conversion opportunities. As a digital marketer, my CRO strategies are rooted in data intelligence. I provide informed and actionable recommendations that allow brands to make informed decisions for ongoing website improvement.

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Why Get in touch?

  • Your LogoProven Track Record: With over 8 years of experience, I've got a history of successful campaigns that have driven revenue and growth for my clients.
  • Your LogoMultifaceted Skill Set: As a professional consultant, I bring a holistic approach to digital marketing, covering Google Ads, social media advertising, email marketing, and conversion rate optimisation.
  • Your LogoStrategic Approach: My meticulous and innovative strategies have helped many e-commerce brands scale out their growth, effectively and successfully.
  • Your LogoData-Driven Approach: I rely on analytics and insights to continually refine and improve marketing strategies for better outcomes.
  • Your LogoClient-Centric: Your goals and satisfaction are my top priorities. I maintain open communication, meet deadlines, and provide regular progress updates.
  • Your LogoUp-To-Date Expertise: I stay up to date with industry trends and algorithm changes, ensuring that my strategies are always cutting-edge.